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Levi's #GoForth Instragram Campaign

Levi’s #GoForth Instragram Campaign

Levi’s #GoForth Campaign displays the power of Instagram with an impressive campaign that curates user generated images in a collage on the new Van Wagner digital billboard overlooking Penn Station on 34th St in NYC. Now here’s a great example of what brands can achieve when they combine the reach of social media with an impressive [...]

@GreenGiant Makes Appearance for #OneGiantPledge

@GreenGiant Makes Appearance for #OneGiantPledge

The @GreenGiant made a 3D appearance at New York City’s Grand Central Terminal for the #OneGiantPledge campaign “> The augmented reality experience was displayed on a giant digital billboard where you could “Take One Giant Pledge” to consume more green vegetables over the next 30days. The larger-than-life Green Giant augemnted reality 3D event included appearances by celebrity [...]

@Nas Previews New Album At #MLBFancave

@Nas Previews New Album At #MLBFancave

I was impressed to see that #MLBFancave in downtown Manhattan features an impressive tiled wall of Sony displays. @MLBFancave played host to a @Nas performance for their #Caveconcerts music series. Nasir Jones also known as @Nas performed a few of his old classics along with some new hits from his newest release #LifeIsGood for fans [...]

Real-Time Performance Tracking With Nike+ App

Real-Time Performance Tracking With Nike+ App

Nike has set up an amazing experience at #RivingtonCourt to display their new line of sneakers that track your athletic performance in real-time with Nike+. With the Nike+ App up consumers don’t just lace up their sneakers they can measure their stats while they run or jog and during training sessions, practice and during live [...]

Levi’s #GoForth Instragram Campaign
Levi's #GoForth Instragram Campaign

Levi’s #GoForth Campaign displays the power of Instagram with an impressive campaign that curates user generated images in a collage on the new Van Wagner digital billboard overlooking Penn Station on 34th St in NYC. Now here’s a great example of what brands can achieve when they combine the reach of social media with an impressive [...]

@GreenGiant Makes Appearance for #OneGiantPledge
@GreenGiant Makes Appearance for #OneGiantPledge

The @GreenGiant made a 3D appearance at New York City’s Grand Central Terminal for the #OneGiantPledge campaign “> The augmented reality experience was displayed on a giant digital billboard where you could “Take One Giant Pledge” to consume more green vegetables over the next 30days. The larger-than-life Green Giant augemnted reality 3D event included appearances by celebrity [...]

@Nas Previews New Album At #MLBFancave
@Nas Previews New Album At #MLBFancave

I was impressed to see that #MLBFancave in downtown Manhattan features an impressive tiled wall of Sony displays. @MLBFancave played host to a @Nas performance for their #Caveconcerts music series. Nasir Jones also known as @Nas performed a few of his old classics along with some new hits from his newest release #LifeIsGood for fans [...]

Real-Time Performance Tracking With Nike+ App
Real-Time Performance Tracking With Nike+ App

Nike has set up an amazing experience at #RivingtonCourt to display their new line of sneakers that track your athletic performance in real-time with Nike+. With the Nike+ App up consumers don’t just lace up their sneakers they can measure their stats while they run or jog and during training sessions, practice and during live [...]

Pearl Media Presents A 3D Art Installation
Pearl Media Presents A 3D Art Installation
Nicki Minaj Performs For Launch of Nokia Lumia 900
Nicki Minaj Performs For Launch of Nokia Lumia 900

Nokia celebrated the Launch of the Nokia Lumia 900 in Times Square with a special performance by Nicki Minaj. Take a look at the sizzle reel that let’s you see the hype building up to this event. So you can just imagine, for me this was such a wickedly awesome time and a dream come true. [...]

Maybelline NY Conquer New York iOOH Campaign
Maybelline NY Conquer New York iOOH Campaign

Maybelline NY executed an unique crowd participation campaign in New York City’s Times Square today. Using Clear Channel’s giant  Spectacular, the intercontinental project provided an opportunity for models in Russia to win a trip to New York City.What makes this campaign so interesting is the fact that it provided aspiring Russian models an opportunity to [...]

Android Powered Twitter Vending Machine
Android Powered Twitter Vending Machine

A mobile Twitter vending machine powered by Android earned almost 1 Twitter follower per minute for a 6 hour run at #SXSW. Dispensing a branded keepsake from a hacked vending machine that is powered by an Android OS device is a pretty cool way to gain Twitter followers. The way it works is if you [...]

Starbucks Cup Magic for Valentine’s Day
Starbucks Cup Magic for Valentine's Day

If you have  an iPhone or an Android smartphone and the Starbucks Cup Magic App, you will be able to send special Augmented Reality eCards for Valentines Day to your sweetheart or loved ones, but you will need a Limited Edition Valentines Day Magic Starbucks Cup first. To learn more and/or download the Valentine’s Day Starbucks [...]

Mickey Mouse Brings (Some) Disney Magic To Times Square
Mickey Mouse Brings (Some) Disney Magic To Times Square

When I noticed this Augmented Reality experience by Disney on Sixteen:Nine, I was intrigued at first but then after watching the video I was left feeling a bit unsatisfied. Obviously, these types of augmented reality experiences are not new, however if you are like me, you might have believed that an old school powerhouse like [...]

Race A Hyundai In Time Square
Race A Hyundai In Time Square

Hyundai is giving iPhone users a chance to test drive the Veloster hatchback on an interactive billboard in Times Square. Consumers can connect to Hyundai’s Wifi network to register with the “Hyundai Race” and download the app on their iPhone. This game uses the iPhone’s built-in accelerometer to to steer the vehicle so users only [...]

DOOH Propels Heineken Ads
DOOH Propels Heineken Ads

Heineken has integrated a recent TV campaign in Japan with an very innovative digital out of home campaign that comes complete with built in interactivity for consumers courtesy of an engaging augmented reality activation.         The large branded LED screen displayed the commercial and instructed pedestrians where to position themselves to interact [...]

Vitamin Water Zero: Photo Booth
Vitamin Water Zero: Photo Booth

I don’t know about you, but one thing that I have always enjoyed is going to carnivals or the mall with my friends and seeing a photo booth.There is nothing more fun than squeezing into the tiny space with your friends and taking goofy pictures of everyone and documenting your memories in such a cool [...]

Prank Friends, Customize Chattitude with FunChat
Prank Friends, Customize Chattitude with FunChat

Interacting with other smartphone users via messaging, gaming, and pranking just got a whole lot easier. Last week, Funmobility announced the launch of a new app, FunChat, that allows users to customize avatars, chat bubbles, messaging sounds, and mood settings while participating in multiplayer games with their friends. This is a cross-platform multi-player app that [...]

McDonalds Pick and Play
McDonalds Pick and Play

One of the most creative and innovative uses of DOOH that I have seen in a while is McDonald’s Pick & Play executed by DDB in Stockholm. Using spectacular digital signage, consumers were encouraged to play Pong to win a coupon for a free item of their choice at a local McDonalds Restaurant. Watch a [...]

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